All work Real Estate Marketing Showreel · CBRE · 2024

Client

CBRE is one of the world's largest commercial real estate firms where we turn properties into stories that sell.

A new asset in real estate:
communication.

Concept and CopyDesign and Art DirectionFilm and AnimationDigitalLiterature

The Brief

Assignment

Turn complex real estate assets into stories that move investors and buyers – memorable, emotional and unmistakably premium.

Challenge

Real estate communication is often dry: floor plans, figures, memorandi. To stand out, every asset needed its own idea, film and campaign, not just a brochure.

The Idea

From real estate to
really?!

We treat every property like a brand: a name, a story, a film. From memorandum to memorable.

Treat every property like a brand.

That is the method behind more than 50 films for CBRE: every asset gets its own idea, its own story and its own campaign, not just a brochure.

Showreel

Fürstenhof.

A cinematic launch film that gave a premium residential development the aura of a modern classic.

Aura.

A brand and film that turned an office ensemble into an atmosphere: light, calm and unmistakably premium.

Blockbuster.

A logistics asset staged like a movie premiere: Blockbuster ran as a full cinema campaign, from trailer to foyer.

Dickes B.

A bold, Berlin-proud campaign that made a residential investment feel like a love letter to the city.

Outcome

Communication as a new asset class.

Communication became CBRE's new asset class: real estate marketing that gets talked about, shared and remembered – and a body of work recognised among the strongest in the market.