Global Product Launch Campaign for Vileda Professional
TO CUT A LONG
TROLLEY SHORT.
PRODUCT LAUNCH CAMPAIGN
PHOTOGRAPHY
FILM
DESIGN
If size does matter, small does better. Better parking in tight spaces between chocolate bars and chewing gums at a petrol station. Better accelerating out of the bend between the new suits and the lingerie collection of a small boutique. Better here, there, everywhere – where its narrow and crowded. And the best of it? This little cleaning beauty carries everything you need to clean. No doubts, the new Shopster is the Smart of cleaning trolleys. So, we put the pedal to the metal to fulfil our mission: To create a global launch campaign that drives awareness and interest in this great spaceship. The main message we'd even have loved to bring it on a bumper sticker:
Fully a trolley. Half the size.
PRODUCT LAUNCH CAMPAIGN
PHOTOGRAPHY
FILM
DESIGN
If size does matter, small does better. Better parking in tight spaces between chocolate bars and chewing gums at a petrol station. Better accelerating out of the bend between the new suits and the lingerie collection of a small boutique. Better here, there, everywhere – where its narrow and crowded. And the best of it? This little cleaning beauty carries everything you need to clean. No doubts, the new Shopster is the Smart of cleaning trolleys. So, we put the pedal to the metal to fulfil our mission: To create a global launch campaign that drives awareness and interest in this great spaceship. The main message we'd even have loved to bring it on a bumper sticker:
Fully a trolley. Half the size.
Fits in every gap of your brain.
We drove around the little corners of your brain and then we found it: the perfect parking lot right between amygdala and hippocampus. Fits nicely in, what do you think?



Fully a shooting.
Half the space.
2
MODELS
(ONE OF THEM WAS SHOPSTER)
5
LOCATIONS
>300 m²
MOPPED FLOOR
2
MODELS
(ONE OF THEM WAS SHOPSTER)
5
LOCATIONS
>300m²
MOPPED FLOOR










NEED A COMPACT IDEA WITH FULL IMPACT?
LET'S TALK.
Andres Osselmann
Phone: +49 69 348 691 012
Email: [email protected]
NEED A COMPACT IDEA WITH FULL IMPACT?
LET'S TALK.

Andres Osselmann
Phone: +49 69 348 691 012
Email: [email protected]



