When you start your own company, and your business is going well, you reach this certain point which holds you back from rocket-like growth: How to hire better people than yourself? How to compete with the giants of the industry in this battle of talents?

In theory, it’s differentiation – a no brainer. But how? What are the small details, the unique atmosphere, the stories that make the company special? We looked at what a 100% project management company really does and then developed the brand.

We then created an employer brand by transforming the brand proposition into a relevant promise for employees.

At the core of it was a certain effect that greybee creates for both customers and employees. It is the result of a certain behaviour that combines insight-driven thinking, excellent execution capability and the use of cutting-edge technology. It unleashes a force that takes organisations to a new level, enabling them to do things faster, more efficiently and in a measurable way – like careers. We call this golden honey the BeeEffect.