Vileda Professional is a global leader in cleaning solutions for professional users, in various application areas, such as Healthcare, Controlled Environment, General Building Cleaning and HoReCa.
At the start of our partnership in 2019, the brand appeared highly professional but less tangible. That’s why we pushed its message from antiseptic cleanliness to a welcoming shine. The ingredients: global campaigns with a stronger focus on storytelling, consumer insights, design, and copywriting. So, please follow us on a tour from clean to cool – the creation and roll out of global lead campaigns.