Vileda Professional:

How to make the market leader the communication leader?

BRAND STRATEGY
CAMPAIGNING
CONCEPT AND COPY
DESIGN AND ART DIRECTION
FILM AND ANIMATION
FILM- AND PHOTOSHOOTING
DIGITAL MARKETING

Vileda Professional is a global leader in cleaning solutions for professional users, in various application areas, such as Healthcare, Controlled Environment, General Building Cleaning and HoReCa.

At the start of our partnership in 2019, the brand appeared highly professional but less tangible. That’s why we pushed its message from antiseptic cleanliness to a welcoming shine. The ingredients: global campaigns with a stronger focus on storytelling, consumer insights, design, and copywriting. So, please follow us on a tour from clean to cool – the creation and roll out of global lead campaigns.

From
Clean to
Cool.

Launch Campaign Swep

Swep, the best performing cleaning solution, is a class of its own:
The Swep class.

Next Level Clean Campaign

The leading microfibre performance of Vileda Professional removes the Corona Virus up to 99.99% – the next level clean in wipes and mops.

Sustainability Campaign

A world’s leading provider of cleaning solutions needs to take responsibility for keeping the planet clean as well: Clean meets Green.

Launch Campaign iQonnect

iQonnect is the digital management system enabling the optimization of all cleaning processes with a touch of your finger: Upside your business.

Leading with Less

Less waste & less CO2 emissions: The new single use wipes and mops are up to 100% recycled and recyclable and thus ensure the growth of all cleaning businesses whilst contributing to a healthier planet.

Re-Launch MicroTuff – tough, tough, booom!

There are cleaning cloths and there are MicroTuffs – unmatched in performance, toughest in durability. Hard to describe, easy to feel.

Ultraflex DUO Launch Campaign

This is Ultraflex DUO – double sided mopping power that drives efficiency to its ultimate level.

EviSense Launch Campaign

EviSense® is the first sensor-based cleaning system that makes cleaning fully transparent. Now you know what has been cleaned, when and how it has been cleaned. In a nutshell: Now we clean.