All workB2B Advertising Campaign · VR Smart Finanz · 2024
Client
VR Smart Finanz is the SME financing arm of the cooperative FinanzGruppe, fast, straightforward loans for business customers, fully digital.
The easy switch.
StrategyConceptCampaignSocial MediaMotion Design
Briefing
Task
Awareness & lead generation across all channels
Audience
SME decision-makers, trades, engineering, retail, agriculture
Scope
Key Visual · Online & OOH · Social Media · Motion Design · 44 Mailings
Challenge
Strong product, quiet brand. Reach every sector, without losing consistency.
The Idea
Simply make more possible.
Between impossible and possible lie exactly two letters, and the job VR Smart Finanz does for its customers every day. We made those two letters the campaign mechanism: industry-agnostic, instantly understood, deployable in every format.
Execution
One idea. Every industry.
3Campaign Visuals
7Banner Sizes
44Individual Mailings
Key Visual
Written into the field. Literally.
01/03
Banner Set
As flexible as the financing itself.
Tailor-made
44 industries. 44 mailings.
Channels
One voice. Every format.
Looks good. Works better.
Outcome
Two letters, one scalable system.
One small verbal mechanism carried the entire rollout – 3 campaign visuals, 7 banner sizes and 44 individual mailings – proving how a single idea can move a large B2B programme without ever losing clarity.
"
Creativity right on point. Elbe am Rhein manages to tell a whole story with just one word, and dramatises our promise to business customers perfectly. As a partner for commercial and business clients as well as the regionally rooted SME sector, we offer the simplest financing solutions that quickly create room for action and growth. That's how we actively support our customers' businesses and make possible what would otherwise be impossible.
Greybee, a small project management company that deserves a brand platform to match its ambition. Or: how we translated 100% Ability to Execute' into distinctive brand platform, built to punch above its weight
