Elbe am Rhein launches Bott1e, the one and only 1-litre wine shop. Four friends, one mission: to bring the litre into the limelight and position it as an easy-drinking, high-quality wine for those moments that call for a bigger bottle: parties, picnics, casual dinners, open-air events, gatherings. Why that? Because that last glass is missing in 0.75l. Because great moments shouldn’t end at three quarters – we want the whole kiss, the whole conversation, the whole dance, the whole night. And because we think all other wine shops are far too complex. Bott1e declares independence from the often stiff enjoyment of wine.