All workExhibition Design & Brand Experience · Vileda Professional & Vermop · 2024
Client
Vileda Professional & Vermop are professional cleaning brands of the Freudenberg Group, sharing one stand for the first time.
Two brands, one stage.
Brand StrategyConcept & CopyDesign & Art DirectionAnimationExhibition Design
The Brief
Assignment
Drive the integration of Vermop into the Vileda Professional brand as one cohererent visitor experience, not two brands sharing a booth.
Challenge
The presence had to feel unified without erasing either brand and turn a trade-fair booth into a story people actually wanted to walk through.
The Idea
Twice the Commitment. Double the Clean.
One shared message and one circular stand turned two brands into a one visitor experience.
Execution
For Interclean 2024 we created a booth that integrated Vermop into the Vileda Professional landscape. The design showcased their latest cleaning innovations and gave professional cleaning insights a stage of their own: V-Talks.
One circular experience.
The entire stand was designed as an open circle, inviting visitors from every direction to explore the products, the people and the manifesto.
V-Talks.
V-Talks is a conference format that debuted at Interclean 2024, giving insight into all aspects of professional cleaning. We gave it a communicative touch that turned expertise into a talkable experience.
Product and innovation zones.
Around the circle, dedicated zones put the latest cleaning innovations, from sustainable products to hands-on demos, within easy reach.
Outcome
One brand, one stage, one debut.
Vileda Professional and Vermop stepped onto the Interclean floor as one brand for the first time. An exhibition architecture and platform that made the merger feel inevitable.
