All workGlobal Product Launch Campaign · Vileda Professional · 2024
Client
Vileda Professional develops cleaning systems for professional users and application areas where hygiene, efficiency and reliability matter every day.
The new MAX Mops.
Global CampaignFilmAdsSales PresentationsBrochuresSocial Media Assets
The Brief
Assignment
Launch a new family of recycled mops for different cleaning tasks and systems, and and make the advantages visible, memorable and easy to sell across markets.
Challenge
The products are relevant, but visually similar. A purely technical campaign would quickly disappear in a category full of white mop heads and functional claims.
The Idea
Why mop when you can max?
Meet Max, the master of all cleaning ceremonies. By turning MAX into a character and a verb, the campaign gives the product family a voice, a face and a more entertaining way to explain performance.
Execution
The campaign included teaser films, individual mop films, ads, sales presentations, brochures and social media assets. Each product could be explained through its own advantage while staying under one campaign umbrella.
01/03
A face for the family.
All these mops, and most of the competition's, look quite similar: white with a few touches of grey and black. That's why we created a spokesperson: a face for the campaign to bring a touch of joy and colour.
Teaser film.
Meet Max, an experienced cleaner who knows every trick of the trade to maximise success.
Films, ads, brochures and more.
Elbe am Rhein created a whole toolkit around Max: films, ads, sales presentations, brochures and social media assets.
Mop films.
Every mop has its own advantages. Of course they want to be explained, but not without a little entertainment.
Outcome
One family, one scalable platform.
The campaign turned a product family into a colourful, scalable launch platform built to work across education, sales support and global marketing.
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Working with Elbe am Rhein feels less like briefing an agency and more like extending our own team. They understand our category, challenge us when it counts, and consistently deliver work that performs across every market we operate in.
