All workGlobal Product Launch Campaign · Vileda Professional · 2024
Client
Vileda Professional develops cleaning systems and solutions for professional users in sectors such as healthcare, building cleaning, hospitality and retail. Its products have to perform in real working environments, not just in catalogues.
Fully a trolley. Half the size.
Product Launch CampaignPhotographyFilmDesign
The Brief
Assignment
Launch a new compact cleaning trolley globally and make its size advantage immediately desirable. The communication had to explain a practical product benefit while giving Shopster a distinctive, ownable personality.
Challenge
A smaller trolley can easily be perceived as a compromise. The task was to flip that perception: compact does not mean less professional. It means more agile, more practical and better suited to narrow, crowded spaces.
The Idea
Compact does not mean less.
Shopster is the smart city car of cleaning trolleys: it parks where others can’t, turns where others struggle, and still carries what professionals need. Space-saving becomes a performance promise.
Execution
Fits in every gap of your brain.
In tight spaces
Offices, cafés, medical practices, retail floors, even stairwells: Shopster goes where a full-size trolley can’t, and still carries what the job needs.
Product in motion
Space-saving you can see: Shopster turns, rolls and reconfigures without ever getting in the way.
Configurations
One compact base, many set-ups: the modular system adapts to every task and every corner.
Fully a shooting.
Half the space, full production: two models, five locations and more than 300 m² of floor cleaned to show Shopster exactly where its size becomes the argument.
Outcome
A launch that travelled the world.
One sharable idea gave the compact trolley an outsized presence. A launch platform that scaled from the product film to every market and channel.
